What are The Pictures Saying About Your Event?
Great images tell a story about the event - who was there, what happened, and how people felt.
More importantly, they have an impact on your next event by:
Strengthening the memory of the event for those who did attend
Developing curiosity among people who did not attend
Creating anticipation for the future event
But the images I saw after New Year’s Eve 2022 missed the mark.
I saw surprisingly few pictures of performers interacting with the people at the event. Worse, the audience had their back to the entertainment in several images.
Typically, we want to see people laughing, smiling, and slapping each other on the back. Some of the people in the pictures looked a little bored.
These were probably fantastic events, but the images did not tell that story.
Here are three ideas that might help you get better images from your next event:
Work with the photographer. A great photographer knows how to capture “the moment.”
Talk to Your Entertainers. Experienced performers know how to work with the photographer to create those images “on the fly.”
Record a video on your phone. A video is like thousands of still images, so you can select the image you want using the screenshot function.
Of course, events are more than laughs and smiles. Pictures should capture and convey conflict and drama, feelings of frustration and anguish, insightful breakthroughs, and moments of ultimate triumph.
Having all those moments requires experiences that bring people together in an emotionally compelling way. Something has to trigger the laughs, facilitate the connection, and create an experience your guests are talking about for months to come.
Maybe I can help.
If you are open to a conversation about an upcoming event, what you have done in the past, how you evaluate the success of your event, and what you hope to achieve this year, call (561) 596-3877 or click here to schedule an appointment.