The 2023 Rules

10 Lessons Learned in 2022 and Carried Forward:

Whether it’s reading from LinkedIn, other people’s blogs, or just plain life experience, I picked up a lot of great stuff in 2022. Here’s a short list of ten things I’m adding to my mindset in 2023.

1) The Matt Nettleton Rule: The current situation is neither permanent nor pervasive.

Everything is changing, and every situation can be changed - even if that just means looking in a different place or talking to different people.

2) The Elon Musk Rule: Life is so much simpler when you stop explaining yourself to people and just do what works for you.

3) Dad's Rule #1: Someone's always making money somewhere.

Go find that person and sell him something.

4) Dad's Rule #2: It's Always Something.

There's always a problem, frustration, irritation, or disaster happening. Stop expecting a perfect day and have fun.

5) Scott Adams' Rule: Follow the Money

Works almost 100% of the time if you want to know "why is that happening" and "what happens next."

6) Raffi Rule: All I really need is a song in my heart, food in my belly, and love in my family.

7) The Mary Sue Rule: Don't start at the top. People prefer to hear about the Hero's Journey - start at the bottom, identify the challenge, adapt to meet it, and overcome it.

8) The Marine Corps Rule: Improvise. Adapt. Overcome.

9) Benjamin's Rule: Don't yell at people; they have to discover they want to change.

10) Nema Semnani's Rule: Fear is a liar - it's means well, but hides opportunity.

Last year was a fantastic growth year in events, too.

I’ve got a lot of new “rules” that are key to successful hospitality events, trade shows, client appreciation events, employee appreciation events, team building, holiday parties, and all the things I do to help my clients.

Looking forward to sharing those with you in 2023!

If you’re open to a conversation about the events you’re planning in 2023 - what you’ve done in the past, how you measure success, and what you hope to accomplish in 2023 - I’m happy to share what people like you have done in your particular situation.

Give a call at (561) 596 3877 or click here to schedule an appointment.

From the WD Armstrong / LongItem meeting in Atlanta last year - great audience enjoying the all-new version of Magic with YOUR Mind. We enjoyed three separate standing ovations during that show!

Mike Duseberg