It is a unique feeling to be "together" and among friends in a special place where you feel like you "belong".
That's what makes private club membership so special. That's the feeling we want at "team building" meetings and conferences. It's what makes clients hope and pray they'll be invited to our hospitality events.
Read MoreWhat is the secret behind “the tradition unlike any other”?
Read MoreWhat do you think about "rules" at your events?
I'm learning to love them.
To some, Roberts and Jones had a reputation for being persnickety micro-managers with a "my way or the highway" attitude, but I think they're relentlessly pursuing their vision of what the club and the tournament can be.
Read MoreThe Masters has definitely "mastered" scarcity. Everyone wants to get in, but almost nobody can actually see the place for themselves. Anyone who has been inside has the attention of everyone who wants to get inside.
Read MoreRecently one of my clients asked me to explain exactly how his salespeople and executives can get the most out of their upcoming hospitality event.
I assembled all the tips and ideas I’ve picked up from clients, salespeople, and executives, added some psychology from Robert Cialdini, and went to work.
Read MoreAny sales and negotiation trainer will tell you it's essential to know your counterpart. Engaging and influencing another person is much easier when you understand their perspective.
That's a key component to successful events, too.
Read MoreGreat images tell a story about the event - who was there, what happened, and what did people think about it.
Read More10 Lessons Learned in 2022 and Carried Forward in 2023
Read MoreFor over 20 years, I’ve wondered why my magic and mentalism always seemed to land so well with engineers, heavy industry executives, doctors, lawyers, and business people. They called me to their events year after year.
Their marketing departments and event planners seemed to think they were crazy, too. “Why would magic be a good fit for this event?”
Now I know.
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