Every trade show attendee is going to eat dinner, go out for drinks, and probably seek some kind of entertainment - why shouldn’t your best clients and prospects do that with your sales team?Read More
The people who sign up for these events want to feel like they’ve “met” the celebrity. They want to feel like they’ve exchanged some conversation and authentically connected with this person.
But if you’re hosting a celebrity golf tournament where the celebrities are your headline entertainment, that’s a problem.Read More
If you can show that you’re driving revenue and making sales, no one will cut your budget. Accountability is immunity.Read More
Imagine if your "thank you" event did more than just say thank you to your customers and clients...
Could it drive traffic to your trade show booth?
Could it encourage more people to attend your speech or convention session?
Could it encourage your guests to answer follow up calls and emails?
Could it help you schedule appointments?
It can. It should. Here’s how…Read More
To successfully connect your sales person to your customers, the buyer/seller barriers must come down. If they don’t, your clients won’t feel the connection that compels them to answer a follow up call or open an email, much less schedule an appointment.Read More
If you want customers to answer your rep's calls after the event, they need to remember meeting your rep at the event... Event planners can help sales reps (and even top executives) by making them memorable people.Read More
If you’re going to create a memorable hospitality event, it’s important first to understand how the human memory works.Read More
We host events to connect our sales people to our customers, so our sales people can build rapport, create trust, and eventually close sales. Here's how.Read More
Every event planner should read The Art of Seduction by Robert Greene. But, event planners are very busy people and the Audible version is twenty-two hours long, so let me save you some time. Just read Appendix A “Seductive Environments.”
But then maybe you shouldn’t.Read More
A huge goal is making sure that people are so engaged and entertained at your event that they would never think of leaving.Read More
After all the time, money, and energy you’ve put into planning a corporate hospitality event, the big pay off comes when your guests tell their friends, family, coworkers and clients about the incredible experience they had at your event. Everyone who attended is excited to have been there (everyone who didn’t is just slightly jealous). Your name and brand are the talk of this conference, and your party is the “must do” event at the next one.
So how do you achieve this powerful star status? What are the secret components to making your event an unforgettable experience that your guests are talking about at breakfast the next day and continue talking about for the rest of the year?Read More