Any sales and negotiation trainer will tell you it's essential to know your counterpart. Engaging and influencing another person is much easier when you understand their perspective.

That's a key component to successful events, too.

Great images tell a story about the event - who was there, what happened, and what did people think about it.

Hosting over 300 players every year, The Medinah Classic is one of the largest club invitational tournaments in the US. Medinah’s General Manager Robert Sereci takes a few minutes to dig deeper into why entertainment is an essential part of the club’s member/guest success.

Bezos said that everyone asks him what will change in the future, and really dismissed the question as interesting but irrelevant.  

 Every trade show attendee is going to eat dinner, go out for drinks, and probably seek some kind of entertainment - why shouldn’t your best clients and prospects do that with your sales team?

If you want customers to answer your rep's calls after the event, they need to remember meeting your rep at the event... Event planners can help sales reps (and even top executives) by making them memorable people.