Great images tell a story about the event - who was there, what happened, and what did people think about it.
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For over 20 years, I’ve wondered why my magic and mentalism always seemed to land so well with engineers, heavy industry executives, doctors, lawyers, and business people. They called me to their events year after year.
Their marketing departments and event planners seemed to think they were crazy, too. “Why would magic be a good fit for this event?”
Now I know.
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Pepsi’s biggest problem was that everyone already knew what Coca Cola tasted like. Believe it or not, your best conference and trade show prospects are ignoring you for the same reason…
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I don't know about you, but every day I'm presented with a huge stack of decisions that I have to make, many of which are based on incomplete information. The quarantine has added more decisions and less information. There's more "decision fatigue" than ever before.
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