Hosting over 300 players every year, The Medinah Classic is one of the largest club invitational tournaments in the US. Medinah’s General Manager Robert Sereci takes a few minutes to dig deeper into why entertainment is an essential part of the club’s member/guest success.
Read MoreExhibitors: What’s your strategy for “the networking reception in the exhibit hall?”
The organizer has given you a huge opportunity! The show attendees - including the ones you want to meet - will be on the show floor!
But how do you get them to your booth and “networking” with your sales people during the show?
Read MorePepsi’s biggest problem was that everyone already knew what Coca Cola tasted like. Believe it or not, your best conference and trade show prospects are ignoring you for the same reason…
Read MoreProbably the most irritating thing about virtual events is their limited viewing capability. Most people watch them alone because it’s hard to get two or more people gathered around a device.
We figured out a better way…
Read MoreProbably the most common complaint we hear around virtual event is “everyone has Zoom fatigue,” which is quickly followed up by “people have short attention spans.”
Neither of these ideas are true.
Read MoreHere’s a “quick and dirty” example of how to smoothly integrate sponsors into your event. We took the idea from the Jerry Lewis Labor Day Telethon, where Jerry used celebrities and corporate donors to support MDA. Jerry would do a quick segment with the the sponsor, tell a few jokes, and accept their donation.
Read MoreIn the re-opening, how will you entertain, amaze, and engage your clients without spreading the COVID19 virus?
Read MoreI don't know about you, but every day I'm presented with a huge stack of decisions that I have to make, many of which are based on incomplete information. The quarantine has added more decisions and less information. There's more "decision fatigue" than ever before.
Read MoreEntertainers have a responsibility to keep everyone’s spirits high and put smiles on our faces during times of crisis.
Here in The Secret Magic Library and Bunker, I’ve been posting some magic videos to keep the fun going.
Read MoreBezos said that everyone asks him what will change in the future, and really dismissed the question as interesting but irrelevant.
Read MoreEvery trade show attendee is going to eat dinner, go out for drinks, and probably seek some kind of entertainment - why shouldn’t your best clients and prospects do that with your sales team?
Read MoreThe people who sign up for these events want to feel like they’ve “met” the celebrity. They want to feel like they’ve exchanged some conversation and authentically connected with this person.
But if you’re hosting a celebrity golf tournament where the celebrities are your headline entertainment, that’s a problem.
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