Posts tagged lead generation
How To Use The "Pepsi Challenge" to Capture Market Share At Your Next Trade Show Or Conference Event

Pepsi’s biggest problem was that everyone already knew what Coca Cola tasted like. Believe it or not, your best conference and trade show prospects are ignoring you for the same reason…

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How To Make Sure Your Clients Remember Meeting Their Sales Rep at Your Hospitality Event

If you want customers to answer your rep's calls after the event, they need to remember meeting your rep at the event... Event planners can help sales reps (and even top executives) by making them memorable people.

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