Entertain the Brain
MindShift: Understanding Events From The Guests Perspective Improves Event Metrics
Any sales and negotiation trainer will tell you it's essential to know your counterpart. Engaging and influencing another person is much easier when you understand their perspective.
That's a key component to successful events, too.
How To Make Sure Your Clients Remember Meeting Their Sales Rep at Your Hospitality Event
If you want customers to answer your rep's calls after the event, they need to remember meeting your rep at the event... Event planners can help sales reps (and even top executives) by making them memorable people.