Why 90% of your event follow-up goes to voicemail
Most people think follow-up is the problem.
It’s not.
The real challenge is getting prospects to want to talk with you after the event.
That decision happens in about two seconds.
Gary Halbert figured this out years ago with his A-pile / B-pile sort. When sorting mail over the trash can, people instantly decide:
Read now
Maybe later
Toss
Your follow-up calls and emails get sorted the exact same way.
Name pops up → instant decision: Answer / Ignore / Later (which usually means never)
90% of calls go to voicemail. Most are never returned.
It’s not your script. It’s recognition.
People respond to people they already know and like.
That’s what most event teams miss. They focus on booth traffic and explaining their solutions — but if nothing memorable happens, you’re still a stranger after the show. And strangers get ignored.
Here’s where the right entertainment makes the real difference.
Not just “something fun.”
We create shared, interactive experiences that are memorable and worth talking about later. Your team stops being “salespeople” and becomes “the people I met at the XYZ Event.”
“Bob from Widget Inc.” turns into“Oh yeah — Bob. That guy was awesome.”
Suddenly the follow-up call isn’t a sales call. It’s a conversation with a friend.
The result? Calls get answered. Emails get opened. Conversations flow naturally. Deals move faster.
But it only works with the right kind of entertainment — the kind designed for your audience, your goals, and your industry.
That’s why I do STaR calls with clients. We talk through what you’re trying to accomplish, what worked (or didn’t) in the past, and what will actually move the needle for you.
If follow-up feels harder than it should, let’s fix that.
