Entertain the Brain
How To Use The "Pepsi Challenge" to Capture Market Share At Your Next Trade Show Or Conference Event
Pepsi’s biggest problem was that everyone already knew what Coca Cola tasted like. Believe it or not, your best conference and trade show prospects are ignoring you for the same reason…
Jeff Bezos Says This Is How We Should Think about The Next Ten Years
Bezos said that everyone asks him what will change in the future, and really dismissed the question as interesting but irrelevant.
How To Make Sure Your Clients Remember Meeting Their Sales Rep at Your Hospitality Event
If you want customers to answer your rep's calls after the event, they need to remember meeting your rep at the event... Event planners can help sales reps (and even top executives) by making them memorable people.