Hosting over 300 players every year, The Medinah Classic is one of the largest club invitational tournaments in the US. Medinah’s General Manager Robert Sereci takes a few minutes to dig deeper into why entertainment is an essential part of the club’s member/guest success.

Here’s a “quick and dirty” example of how to smoothly integrate sponsors into your event. We took the idea from the Jerry Lewis Labor Day Telethon, where Jerry used celebrities and corporate donors to support MDA. Jerry would do a quick segment with the the sponsor, tell a few jokes, and accept their donation.

Bezos said that everyone asks him what will change in the future, and really dismissed the question as interesting but irrelevant.  

If you want customers to answer your rep's calls after the event, they need to remember meeting your rep at the event... Event planners can help sales reps (and even top executives) by making them memorable people.