Hosting over 300 players every year, The Medinah Classic is one of the largest club invitational tournaments in the US. Medinah’s General Manager Robert Sereci takes a few minutes to dig deeper into why entertainment is an essential part of the club’s member/guest success.

Pepsi’s biggest problem was that everyone already knew what Coca Cola tasted like. Believe it or not, your best conference and trade show prospects are ignoring you for the same reason…