MindShift: Understanding Events From The Guests Perspective Improves Event Metrics

Any sales and negotiation trainer will tell you it's essential to know your counterpart. Engaging and influencing another person is much easier when you understand their perspective.

That's a key component to successful events, too.

What Your Marketing and Events Team Needs to Know About Entertaining Executives and Engineers

For over 20 years, I’ve wondered why my magic and mentalism always seemed to land so well with engineers, heavy industry executives, doctors, lawyers, and business people. They called me to their events year after year.

Their marketing departments and event planners seemed to think they were crazy, too. “Why would magic be a good fit for this event?”

Now I know.

Mike DusebergSeptember 1, 2022sales, marketing, event planner, client events, customer hospitality event, customer eventComment

How to Watch a Virtual Event (Without Staring into Your Phone, Table, or Device!)

Probably the most irritating thing about virtual events is their limited viewing capability. Most people watch them alone because it’s hard to get two or more people gathered around a device.

We figured out a better way…