Any sales and negotiation trainer will tell you it's essential to know your counterpart. Engaging and influencing another person is much easier when you understand their perspective.

That's a key component to successful events, too.

For over 20 years, I’ve wondered why my magic and mentalism always seemed to land so well with engineers, heavy industry executives, doctors, lawyers, and business people. They called me to their events year after year.

Their marketing departments and event planners seemed to think they were crazy, too. “Why would magic be a good fit for this event?”

Now I know.

Probably the most irritating thing about virtual events is their limited viewing capability. Most people watch them alone because it’s hard to get two or more people gathered around a device.

We figured out a better way…

In the re-opening, how will you entertain, amaze, and engage your clients without spreading the COVID19 virus?

Bezos said that everyone asks him what will change in the future, and really dismissed the question as interesting but irrelevant.