For over 20 years, I’ve wondered why my magic and mentalism always seemed to land so well with engineers, heavy industry executives, doctors, lawyers, and business people. They called me to their events year after year.

Their marketing departments and event planners seemed to think they were crazy, too. “Why would magic be a good fit for this event?”

Now I know.

Pepsi’s biggest problem was that everyone already knew what Coca Cola tasted like. Believe it or not, your best conference and trade show prospects are ignoring you for the same reason…

Probably the most irritating thing about virtual events is their limited viewing capability. Most people watch them alone because it’s hard to get two or more people gathered around a device.

We figured out a better way…

Bezos said that everyone asks him what will change in the future, and really dismissed the question as interesting but irrelevant.  

 Every trade show attendee is going to eat dinner, go out for drinks, and probably seek some kind of entertainment - why shouldn’t your best clients and prospects do that with your sales team?

If you want customers to answer your rep's calls after the event, they need to remember meeting your rep at the event... Event planners can help sales reps (and even top executives) by making them memorable people.

We host events to connect our sales people to our customers, so our sales people can build rapport, create trust, and eventually close sales. Here's how.