For over 20 years, I’ve wondered why my magic and mentalism always seemed to land so well with engineers, heavy industry executives, doctors, lawyers, and business people. They called me to their events year after year.

Their marketing departments and event planners seemed to think they were crazy, too. “Why would magic be a good fit for this event?”

Now I know.

Hosting over 300 players every year, The Medinah Classic is one of the largest club invitational tournaments in the US. Medinah’s General Manager Robert Sereci takes a few minutes to dig deeper into why entertainment is an essential part of the club’s member/guest success.

Pepsi’s biggest problem was that everyone already knew what Coca Cola tasted like. Believe it or not, your best conference and trade show prospects are ignoring you for the same reason…

In the re-opening, how will you entertain, amaze, and engage your clients without spreading the COVID19 virus?